“Business plans are a bit BS”
This week on This is F’ing Hard we go behind the curtain with Clare Benson-Geddes, co-founder of the branding agency “YeahNice”.
Clare and her co-founders have built the business from scratch over the last 3 years, no VC cash, no fundraising treadmill, purely organic growth.
This episode shines a light on a side of building a company that’s rarely talked about:
Growing without investor backing
Balancing being a female founder and a parent
Accepting that “balance” often doesn’t exist
The brutal reality that execution trumps ideas
In the featured clip, Clare is clear: you can have the most perfectly crafted strategy, but it’s execution and the steps to getting there which many companies miss. Many people leave early-stage teams because they underestimate this.
Clare is an absolute breath of fresh air.
She’s built a career doing work she genuinely cares about, and then chose to create the version of that work she always wanted to see.
Clarity. Purpose. Focus. No noise.
Loved this conversation.
Hope you do too.
Links are her for the full episodes
Spotify – https://lnkd.in/e_mfnzjB
YouTube – https://lnkd.in/emGZu4r8
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